Sunday, February 11, 2007

"Your commission is too high!"






Got your attention with that headline?! Probably so, and with good reason! Real estate broker commissions seem to be a hot topic: in the newspapers, on Internet advice blogs, and over the backyard fence.

We real estate professionals sometimes have to remind ourselves that so many of our customers and clients (there IS a difference between the two, a topic for another day) really do not understand the compensation situation of most agents. Case in point is the next door neighbor of one of our North Shore Home Advisors. The neighbor is a college professor, holds a doctorate degree, and is a homeowner. Just today this lovely neighbor came to realize what it takes to make a living as a Realtor, after chatting with this member of NSHA.

So here's the scoop: the business model of most real estate brokerages sets the agents up as "independent contractors." What does that mean in the real world? It means there is no salary paid to the agent. None. Indeed, the brokerage and other entities are engaged in assessing multiple fees and other fixed costs (such as local multiple listing board subscriptions) against the agents. The cost of doing business for a Realtor is far from minimal.

Here's a pop quiz for everybody: when a Realtor represents the seller, the property sold for $300,000, and the sales commission agreed to by the seller is six (6) percent, how many dollars will that agent earn for the closed transaction?

Answer: (Choose only one answer, and don't peek below to find the RIGHT answer before you think it through.)
  1. $18,000
  2. $7,500
  3. $10,500
  4. $5,250 - $8,400

We know from speaking with people who are not in the real estate business, that most folks assume the listing agent will take home $18,000 when the transaction closes. We wish it were so. That $18,000 is, of course, six percent of $300,000. But that $18,000 must be divided among several real estate professionals: the listing brokerage, the listing agent, the buyer's agent, and the buyer's brokerage. The listing agent will actually earn (drum roll please) somewhere between $5,250 and $8,400. That is the gross paycheck. Now subtract income tax, social security etc, gasoline for the car, the Blackberry and cell phone and wireless network laptop service, monthly subscriptions to the local multiple listing service, dues to the state and national realtor associations, monthly lease fee for that fancy electronic lockbox "key" we all carry around, refreshments for open houses, annual errors and omissions insurance, health insurance, office supplies, and and and and and and...... You get the idea.

Yes, a successful Realtor can earn a good living. No, we don't take home ALL that commission check that the title company prepares for a closing. We just take it back to our managing broker so that it can be dispersed to the several individuals who took part in the transaction.

We are required to disclosure to our customers and clients exactly how we are compensated, and by whom. Sometimes there are slight variations on how this all plays out; each deal is different, as any agent will tell you. But you now know the boilerplate version. Any questions remaining? Please give us a chance to explain what is still unclear. We love hearing from you!





3 comments:

Anonymous said...

Thank's for the clarification of brokerage fees. We don't have a problem with your fees per se, but we do expect our next agent to work harder and be more available than our last. We would like to feel that the fees we pay are 'fair' in relation to the services that we receive.

Anonymous said...

We had heard from friends that we could save a lot of money if we used a either a discount broker or a limited services broker.
Having recently sold our first condo in Lakeview, we have realized that there are many subtle services provided by the full-service listing agent that we hadn't really thought about when we first began to search for an agent.
We never really thought about the process of "vetting" prospective buyers so that any unqualified person off the street wasn't peeping thru our home. We also didn't think about security issues relating to protecting our personal possessions when strangers were walking thru.
Finally, we were fortunate enough to have had multiple offers on our place in a fairly short time. If we would have tried to negotiate that on our own, we might have blown the whole thing.
Thank goodness we hired a full service broker....and they did the job we hired them for. We're sure that everyone's experience was not as good as ours, but we absolutely made the right choice.

Anonymous said...

Well Kitty. You are the lucky one! The lazy jerk who listed my condo never had the time to keep me posted about anything. She was too busy taking care of all her other listings.

About Us

North Shore suburbs, Chicago, Illinois, United States
We are The North Shore Home Advisors. Our goal is to help lead you through the maze of villages called the North Shore in an attempt to help you to make an educated decision regarding which of these villages best fits your needs. We will provide you with general information, resources,and guidance. We will discuss pre-school options, school districts, park district facilities, and places to have fun, eat and shop. We'll share insights regarding each of these villages. We are five experienced real estate professionals who have all lived in these towns for many years. We will discuss local real estate trends and their effect on pricing and inventories. Most important,we will be soliciting questions, comments and feedback from you. This will be a forum for exchanging thoughts and ideas. Please join us as we help you make your way through this exciting transition from city to suburban living. We can provide a great deal of value for you.